Its new 18x wide-angle super-telephoto zoom lens gets you closer to your subject than any other compact digital camera on the market. Dual Image Stabilization eliminates blur. And with high-speed sequential shooting and new Pre-Capture technology, you'll capture anything that moves. Even shoot in low light without a flash, thanks to Bright Capture Technology, and it's easy to preview, shoot and share with the large 2.5" high-resolution LCD. 

18X WIDE-ANGLE ZOOM
The 18x super-telephoto zoom brings you closer to the action than any other compact digital camera on the market, and at the same time, the wide-angle lens allows more in your frame. The SP-550's 100x total zoom capability is perfect for indoor shooting, landscapes and group shots.

FULL MANUAL EXPOSURE CONTROL
The SP-550 is as versatile as you want it to be. It allows advanced creative control, yet it's easy enough for any family member to point-and-shoot beautiful images.Read More >>>